Consultant
VidlSourcing
VidlSourcing is a sourcing and distribution company providing emergency preparedness, first aid, and custom safety solutions for government agencies, schools, and businesses. They support procurement teams with reliable supply, fast turnaround, and customized kits designed to meet real world needs.
Project Overview
VidlSourcing had a functional website, but it did not clearly communicate what they do or who they serve. Messaging felt split between sourcing and distribution, and buyers struggled to quickly understand fit or credibility. The site needed to clearly support outbound sales by building trust and validating capability at a glance.
Our Approach
We clarified positioning around distribution, reliability, and customization while simplifying how services and industries were presented. Messaging was structured to reflect how procurement teams evaluate vendors, focusing on clarity, trust signals, and speed. The website was redesigned with clean structure, clear calls to action, and a professional visual direction.
The Results
VidlSourcing now has a digital presence that clearly communicates credibility and capability within seconds. Buyers can understand services quickly, identify relevance to their industry, and feel confident reaching out for pricing or quotes. The updated website supports outbound sales efforts and positions the company as a trusted sourcing partner.
If your organization is navigating change and considering a website update, we’re happy to talk.
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