Consultant
The Karlan Group
Bringing clarity and credibility to a growing consulting firm
How I helped an established HR consulting firm clarify their positioning and show up online with the authority they had already earned.
An experienced consulting firm shouldn’t look unclear online
Jennifer, founder of The Karlan Group, had built a respected HR and safety consulting firm serving both private organizations and government-facing clients. The expertise was there. The certifications were there. The experience was there.
But the website didn’t fully communicate that level of credibility, structure, and authority. It needed to clearly signal multi-state capability, regulatory fluency, and the ability to handle complex engagements, without overwhelming visitors or diluting the message.
The goal wasn’t to reinvent the brand. It was to refine and elevate it.
Here’s what I did
→ Clarified audience positioning across private and government sectors
→ Elevated credibility signals and authority markers
→ Simplified structure to make expertise easy to understand
The Result
A consulting firm now showing up at its true level.
The Karlan Group presents with clarity and polish. The site communicates credibility upfront, so Jennifer no longer has to explain it in every conversation. Her online presence now reflects the authority she’s already earned.
If you’re ready to level up and want a steady hand to help you get there, I’d love to hear where you’re at.
No pressure. Just a conversation to see if we’re a fit.
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