Coach
Madelin Santana
Elevating a performance-driven coaching brand
How I helped a leadership performance coach align her brand, audience, and website into one clear, high-impact online presence.
A strong coach whose website needed to match her level
Madelin had the experience, insight, and results to back her work. But her online presence didn’t fully reflect the depth of her expertise or the sophistication of her audience.
She needed more than a visual refresh. The brand had to communicate her authority clearly, resonate with high-performing clients, and feel both powerful and approachable. The challenge was to bring strategy and design together in a way that felt intentional and effective.
Here’s what I did
→ Clarified audience positioning and core messaging
→ Aligned brand visuals with performance-driven credibility
→ Designed a website that balances emotional connection with strategic clarity
The Results
A brand and website that feel as strong as the work behind them.
Madelin now shows up online with clarity, confidence, and authority. The site is visually compelling while remaining grounded in strategy, helping her connect with the right clients and position her work at a higher level.
If you’re ready to level up and want a steady hand to help you get there, I’d love to hear where you’re at.
No pressure. Just a conversation to see if we’re a fit.
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