Coach
Jill Russack
Launching a leadership coaching brand with clarity and confidence
How I helped an experienced professional transition into coaching with a brand and website that reflect the depth she had already earned.
An experienced leader shouldn’t feel overwhelmed starting from scratch
After 20 years in a different career, Jill was stepping into leadership coaching. She brought credibility, perspective, and lived experience, but her coaching brand was brand new.
Like many founders, she spent months trying to piece together her website and branding on her own. The process felt scattered and overwhelming, pulling her focus away from building the business itself.
The goal wasn’t simply to launch a website. It was to create something authentic, cohesive, and aligned with who she truly is, so she could show up confidently in this next chapter.
Here’s what I did
→ Clarified her positioning and translated her professional background into confident messaging
→ Built a brand identity that feels authentic, grounded, and aligned with her voice
→ Designed a cohesive website that supports her transition into coaching
The Results
A coaching brand that feels fully aligned from day one.
Jill now shows up online with clarity and confidence. The website reflects her experience and values, removing overwhelm from the process and allowing her to focus on building her coaching practice with intention.
If you’re ready to level up and want a steady hand to help you get there, I’d love to hear where you’re at.
No pressure. Just a conversation to see if we’re a fit.
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